James Madison, a career, professional and business coach, approached Kinetic Branding to help name and design a logo for his new coaching business that helps people find their unique purpose in life.
In partnership with James, Kinetic named the company OnPurpose Life, a name that encapsulates the essence of living life with a laser-focused life of doing things on-purpose.
The logo design incorporates an archery target with an arrow in the bullseye to communicate the company's precise aim and determination in helping people find their purpose in life and make their mark on the world.
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