Kinetic Branding recently completed a fun logo redesign project and is in the process of a complete brand identity redesign of the FunniBonz brand, a maker of barbecue sauces, rubs and smoked meats with a fun and personable approach to connect with consumers.
Kinetic Branding focused on identifying the core felt need that the FunniBonz represents, and it was learned that Fun and Belonging were what people wanted in a barbecue flavor company.
Based on this information, Kinetic designed a more fun and engaging redesign of the FunniBonz logo and mascot to make it more captivating and exciting. Kinetic simplified the logo and mascot, adding textures to imply flavor and add more intrigue. The old bone mascot looked too cartoony and more like a human humerus bone and less like rib and other meat bones.
The new campaign theme and tagline: "Bring On The Flavor!" amplifies the brand image and accentuates the focus on the company's unique flavors.
Stay connected to this blog to see upcoming label and website redesigns.
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