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A Very "Humerus" Logo Design

9/7/2018

 
Kinetic Branding recently completed a fun logo redesign project and is in the process of a complete brand identity redesign of the FunniBonz brand, a maker of barbecue sauces, rubs and smoked meats with a fun and personable approach to connect with consumers.
New FunniBonz Logo Design
The original FunniBonz logo and mascot was designed early on when the company was first founded with a sole barbecue sauce product.

Since then, the company expanded their product line to include barbecue rubs and smoked meats, requiring a restructuring of their brand architecture. 

Along with popular consumer demand, the company decided it needed an updated brand identity design that would authentically represent the FunniBonz product line and its unique features.
Old FunniBonz Logo Design
OLD LOGO (ABOVE)
FunniBonz Mascot Redesign
Kinetic Branding focused on identifying the core felt need that the FunniBonz represents, and it was learned that Fun and Belonging were what people wanted in a barbecue flavor company. 

​Based on this information, Kinetic designed a more fun and engaging redesign of the FunniBonz logo and mascot to make it more captivating and exciting. Kinetic simplified the logo and mascot, adding textures to imply flavor and add more intrigue. The old bone mascot looked too cartoony and more like a human humerus bone and less like rib and other meat bones.

The new campaign theme and tagline: "Bring On The Flavor!" amplifies the brand image and accentuates the focus on the company's unique flavors.

Stay connected to this blog to see upcoming label and website redesigns.

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