An Infinitely Better Name & Logo

Kinetic Branding recently completed a product naming and product logo design project for a new experimental single engine aircraft for RDD Enterprises, an aircraft manufacturer located in Redmond, Oregon.

Back in May of 2017, Kinetic designed a logo and other brand identity projects for the company's first-ever semi-manufactured aircraft, the LX7 (shown below). It was RDDs foray into aircraft design, and it was a major hit. The LX7 outperformed all expectations, winning multiple aviation records, and Kinetic Branding was there to tell the unique amazing brand story.

Recently, RDD developed an even more innovative airplane, designing the entire aircraft completely in-house and adding more than two dozen new features. The new aircraft needed a new name and logo, but simply calling it the "LX8" would do this innovative machine an injustice.

Kinetic developed the new name, the “LX∞” (LX-Infinity), and designed the new logo (shown above). The new name and logo had to be related to one another, yet the new aircraft name had to also separate itself significantly from its predecessor.

Stay connected to this blog to see much more of the new LX∞ aircraft.