Family Choice Urgent Care is a new urgent care clinic that provides treatment for the non-life threatening illnesses and injuries with a focus on the efficient use of an urgent care clinic rather than an emergency room (ER).
Family Choice Urgent Care hired Kinetic Branding to develop their new corporate logo. Kinetic determined that the company's primary Brand Energy Elements were Nurturing and Convenience, and designed the logo around the shape of a heart to connect with the nurturing emotion of a family being cared for.
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