Logo Design That Elevates Perceptions

Kinetic Branding is in the process of rebranding an Oregon networking group called PROS of Central Oregon and has just completed the organization's logo redesign. The networking group seeks to assist its members in achieving new heights of success within their professional careers by giving meaningful and relevant business referrals every week. 

The old logo, used for decades since the organization was founded, has swoosh-like graphics that many members have compared with the famous Nike swoosh – which was also an often overused element in logo designs during the 1990's.

OLD PROS LOGO

The newly-designed logo and campaign theme (Elevate Your Business) uses simple and foundational graphic elements and typography that are designed to stand the test of time and not be pigeonholed into a specific time period. 

The new logo uses three upward arrows that signify progress and growth as well as the local mountain peaks of the Cascade mountains in Central Oregon. The new campaign theme, “Elevate Your Business,” speaks not only to the process of improving businesses, but also the high desert area in which the organization is located. Overall, the new logo is bolder, more professional, more readable, more visually balanced, and has much more meaning. The new logo also carries an elevated perception of the organization.

Stay connected to this blog to see the new PROS website design.