Malibu Soccer Academy engaged Kinetic Branding to help them redesign their logo, website and brand identity image. The company is a large Malibu, California-based organization that helps young children and teens improve their soccer skills through a community group that embraces fun and discovery.
Their original logo (shown above) and website for Malibu Soccer Academy focused on improving soccer skills, but lacked any social connection that would foster the core desire for belonging and human interaction.
Kinetic designed the new logo and website (shown above) to invoke a human emotion of connectedness and human interaction. The company website highlights fun moments where the children and teens are displaying their unique personal identity, thus making the sport of soccer more than just a game, and the company more than a camp.
The new logo is in the shape of a panel on a soccer ball, with the top portion using a soccer ball as a sun with sun rays and setting over a horizontal line, like the sun setting in the Malibu sky. The typefaces used in the new logo are more modern and sports-oriented.
Kinetic created the "Bring Your Game" campaign, focused on the individual and their unique personality that they can bring to the game of soccer. Having something special to bring to the community is valuable and what you'd children desire.
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