Negative Space Is A Positive Thing
In designing a company logo, negative space can be a very positive asset for your company's brand identity and draw people to connect with your products or services. Negative space refers to any visual space that surrounds or appears within a subject, and it’s a great way to highlight a relationship between different elements of your company's brand. Clever usage of negative space can provide consumers with a positive response and an affinity for your brand when they discover that visual "Easter egg."
Below are a few examples of how Kinetic Branding has used negative space when designing company logos. (Click on a logo below to enlarge)
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