Kinetic recently completed the website for Nurturals, a 100% natural cleaning product designed to nurture families. Kinetic not only named the new company, but also designed the logo, product labels and just recently the company's website.
The new website is bright, light and focused on family interaction in a clean home environment. The top Brand Energy Emotional Element for Nurturals is "Nurturing," which is part of the reason for the company's name. The Nurturing emotion is used on the website to make mom, the primary target audience, feel like a hero for buying Nurturals to keep her family environment clean and healthy.
Kinetic Branding took the new company through their proprietary branding strategy called Brand Energy, which uncovered "Nurturing" as the primary felt need by mothers. Since mothers are looking for products and services to nurture their family, Kinetic focused on this fact and has designed visuals and messaging that speaks directly to their desire to nurture..
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