Kinetic Branding recently completed a utility service van wrap design for Pyramid Heating & Cooling of Portland, OR.

Kinetic Branding recently completed a custom website for custom home builder Norman Building & Design. See the new website >

After having redesigned the Norman Building & Design logo and their client's overall brand identity, Kinetic also redesigned the company's website with a fresh, new look and feel.

Kinetic's design was bold and inspired by their client's amazing custom home designs and the materials. With the new theme "Extraordinary Is The Norm," and showing one stunning image after another, the new website became an epic experience for visitors to the client's website. Kinetic used a lot of white space to ensure a high-level and exquisite design sense indicative of a high-level company. The white space made the images stand out and brightened the overall website experience. 

Visit the Norman Building & Design Website >

See the Norman Building & Design Logo Redesign >

See the Norman Building & Design Video >

Kinetic Branding has long provided photorealistic 3D modeling and rendering services to provide an advantage for their clients. Recently Kinetic has been taking their 3-dimensional skills to a new dimension: food products. 

The 3D rendering above shows the new product label design for Steakhouse Elite's Kobe-Crafted hamburger with meat patties inside a plastic tray. 

The 3D Advantage: When deciding to use real photography or photorealistic 3D imagery, Kinetic leans towards 3D when possible. Here's why:

• Time: Real product photos are truly authentic, but they take a long time to prepare a product, the environment, the lighting and photo editing. Taking just a few product images can take a full day or longer, and there are many times when the product needs to be re-shot for various reasons.. With 3D, it may take a similar amount of time to model the products to be photorealistic, but once the product is created, no more exhaustive work needs to be done.
• Money: The typical quality product photoshoot starts at around $5000 for a half to a full day's work. 3D can be much less than that depending on the scope of work. And with real photography there are many instances where you'll need to re-shoot your products.
• Quality: With real photography, there are so many issues with quality. Mexapixels, dust particles, uneven lighting and other natural elements can limit the quality of a product image. 3D is the ideal environment to ensure extreme resolutions, pristine imagery and perfect lighting. 
• Consistency: Real photography is more difficult to maintain the same lighting, angles and quality when shooting multiple products. 3D allows pixel-perfect consistency and a much better presentation. 
• Any Angle: With real photography, if you want new or better angles to present the product, you need to re-shoot which will greatly increase the costs. With 3D, the software allows the "camera" to easily be reposition and re-rendered in minutes. 
• Better Backgrounds: With real photography, you'll need to re-shoot if you want a better background environment. With 3D, the environment can be easily changed without having to reshoot the product. 

Ultimately 3D can be a huge advantage in quality of imagery and provide a substantial saving of money. 

Kinetic recently completed a rebranding project for Norman Building & Design, a high-end custom home building and remodeling company. (Click on the images below to see a larger version)

In the primary goal to make the new Norman Building & Design logo timeless, Kinetic made these key design decisions:

The Logo Colors: The logo mark utilizes colors from the timeless building materials that the company has consistently used for the last 42 years, These home building materials are sophisticated, complementary and have definitely stood the test of time. Kinetic extracted colors from photos of the company's portfolio to establish the final three colors of the logo. And the colors needed to work well with either a white or black background.

​The Logo Font: The typeface used in the logo is called "Gill Sans," a font that was originally designed more than 100 years ago, and consistently used throughout the decades and proving it's longevity. The font communicates a level of sophistication and classiness. In order to imply the strength and success of the company, as well as a visual balance, Kinetic decided to use all capital letters for the company's name.

​The Logo Layout: Kinetic also laid out the "Norman Building & Design" type onto just two lines (instead of three), and thus emphasized the name "Norman." It is a fact that people will automatically shorten company names (think how Federal Express and Apple Computer shortened their names). Kinetic visually focused on the name "Norman" as the dominant word, since everyone actually referred to the company by that name. The new logo's 4:1 width-to-height ratio is also now more ideal for displaying on a website navigation bar. 

See the Norman Building & Design Website Redesign >

See the Norman Building & Design Video >

The old Pyramid logo was originally designed based on the Egyptian pyramids in the desert, but really had nothing to do with heating and cooling a home. The company sought not only a new brand identity design, but one that was meaningful and would connect with homeowners. 

The new logo identity design has colors that represent the warm and cool temperatures that the company provides control of homeowners, The new pyramid design no longer is an ancient ruin, but a modern and powerful symbol that captures attention and creates interest in the company. 

Stay connected to this blog for more brand identity designs for Pyramid.

Kinetic Branding recently completed a website project for excavation company, Rickabaugh Construction. The design focuses not on the end product of a perfectly developed bare plot of land, but on the beginning, the great people that do the great work.

Rickabaugh Construction wanted a website that would compete with their local competition and approach their website in a completely and more unique way. So, Kinetic focused on the people and not the product, like every other excavation company does.

Kinetic recently completed a printed brochure for the LX7 Aircraft built by RDD Enterprises, an innovative aviation company that builds groundbreaking single engine aircraft.

Kinetic developed the Relentless Innovation campaign theme brand identity for the aircraft manufacturer in time for Oshkosh AirVenture, the largest aviation trade show in the world.

Kinetic Branding recently completed the redesign of a top-wrap burger label for Steakhouse Elite's Kobe-Crafted Burgers. The new label not only seals the meat better in the package, but allows for edge-to-edge branding.

Kinetic Branding recently completed a website for Fusion Home Builders in Bend, Oregon, a custom home builder with an eco-friendly approach.