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Kinetic Branding has redesigned a new logo for All County, a surveying, planning and engineering firm from Northern Oregon. The new logo design is shown below. Tap on the logos below to see larger versions.
Above is the logo design and the logo mark design for All County. The new All County logo design focuses on the letters “A” and “C” (which stand for “All County”) to create a unique, bold and creative mark that captures the essence of what the company provides to their clients. The “A” represents an engineering compass instrument that has traditionally been used to draw circular shapes, which in this case draws a “C” shape, to capture the logo mark design. The compass (the letter “A”) appears to be actively drawing a semicircle (the letter “C”). The old logo design (below) had too many versions, which created inconsistencies and weakened the overall brand recognition to consumers.
As you can see, the newly redesigned logo for All County more accurately represents the company with a clear, consistent and compelling design. Stay connected to this blog to see the upcoming design for All County's new corporate website.
Kinetic Branding recently designed a logo for NTS magazine, an online publication that communicates world events and happenings from the lenses of the Nazarene faith.  The new logo, focuses on the the letters "NTS" which stand for Nazarene Theological Seminary and the word "magazine." Being that the organization is Christian, there is a cross at the top-right corner that connects the shape that resembles a traditional magazine shape.
Stay connected to this blog to see the upcoming NTS online magazine. Kinetic Branding recently designed a new logo for the Nazarene Theological Seminary for their annual "Nazarene Roots" conference.  The logo design is centered on the letter "T" of "Roots," and displays the letter as the cross of Christ, which is the central theme of the theological seminary. Under the letter "T" is an aggregate of roots that connects back to the name of the event which speaks to the strength of the content and character of the conference.
Our Kinetic logo design philosophy is to keep things simple, clear and concise. That's why there is a simple design with only two colors. Buenos Technologies, an aircraft parts design and manufacturer, now has a new company e-commerce website to sell their patented Buenos De-Ice product that melts ice off airplane wings.  Kinetic Branding recently completed the custom website design for Legacy Solar + Smart Home, a company that uses advanced smart home technologies to reduce monthly energy costs.  After completing the Legacy's logo design, Kinetic developed a website that uses the company's logo mark in a clever way. The logo mark is used above a woman's head representing a "smart idea."
Visit the Newly Designed Website > Kinetic Branding recently completed the business card design for CrossWise Counseling. Kinetic helped rename and rebrand the company, with a new company logo and website design.  The business card design highlights the new company logo and their tagline "Shine Your Light."
Kinetic Branding recently completed a new website design for longtime client, Maragas Winery. Kinetic has redesigned the company's logo, labels and now, their website with a new brand story, "Uncork The Tradition."  Buenos Technologies, a new aircraft parts design and manufacturer is taking off on the right flight plan with a company logo. The logo design is upbeat, light and fun and connects with the personality of the owners.   Of course, Buenos, stands for "good." Good ideas, good tech, good products. Stay connected to this blog to see the upcoming Buenos website.
There could not be a more "night-and-day" contrast in design with Scott Miller's new brand identity "CrossWise" for his counseling business and the new website design and Brand Story Theme.
The old design (on the left/top) focuses on "the person" rather than a company and their unique brand identity offering.
Kinetic directed the company to focus on providing their clients with hope and fulfillment through faith. Kinetic brought an epic new look to the industry and provided a way for customers to connect to a vibrant message. The old website was not mobile-friendly and did not have search engine optimization (SEO) functionalities. Visit the new CrossWise Counseling website > Longtime client GLI Advisors wanted to update their brand image for 2023, but knew that a design upgrade in and of itself was not enough. They needed a Brand Story that would tap into the heart of their core audience. GLI is a high-level project management company that directs and develops community housing properties. Kinetic Branding developed a unique Brand Storyline theme — "Elevating Communities. Building Confidence." — that would tap into the primary felt need of "control" for their ideal clients.  Kinetic visualized this Brand Storyline concept design with blueprint-like lines and arrows that speak to control and detailed planning. The lines and arrows circle images of the company's past projects in the shape of their G-shaped logo mark, thus creating a dynamic message that speaks to control, competency and countenance.
Visit the new GLI Advisors website > |
