Kinetic Branding recently completed an exciting and energetic brand identity project for Sisters Oregon Canoe Club, a new and hip retail shopping, business work space and living complex.
Kinetic created a clear campaign theme of "Work. Shop. Live." with a vibrant, modern and youthful brand identity design. Geared towards 20- and 30-somethings located in a town centered in the Oregon wilderness, Canoe Club now has a unique, relatable and outdoorsy look and feel.
The new logo design is very versatile, and can work on a white or reverse black background, it can be in color or black and white, and Kinetic also designed a Canoe Club crest logo version for merchandising opportunities.
Stay connected to this blog to see more brand identity designs that Kinetic has in store for Canoe Club.
Kinetic Branding recently completed a logo project in conjunction with a friend and artist, Donald Yatomi, for startup Pohaku Coffee in Hawaii.
The new logo design has a volcano with a coffee bean brewing inside and steam rising through the top. The overall logo design is bold and distinctly Hawaiian.
Kinetic has also engaged with Pohaku Coffee to design their product packaging bags, company website and more.
Kinetic Branding, since 2000, has developed outstanding printed brochure designs for their clients to help build an accurate perception in the marketplace for their client's core competencies.
Below is an example of a brochure for a custom home builder and their relentless pursuit for “crafting a home where your story begins.”
Kinetic Branding developed a campaign theme titled "Building Your Story" and crafting a brochure design for Structure Development NW that would bring them the type of ideal customers they sought after.
This brochure, and the subsequent website and other branding materials that Kinetic has designed for the company, has allowed Structure Development NW to stand apart in a crowded marketplace.
Kinetic Branding took an unprecedented move to design a logo for a new organization that did not ask us to design their logo. In fact, the startup company already had a logo that they presented to the world on their website. Why did Kinetic do such a thing?
We love design. We love branding. We love to communicate the core felt needs of a company to their consumers. We felt that the logo they initially designed did not accurately communicate the core values of the company, so we offered an alternative approach.
Frank is a social media platform that allows users to voice their first amendment free speech and express opinions without fear of being cancelled.
The logo mark designed by Kinetic is in the shape of an "F" for Frank. The "F" is also made up of red and blue talk bubbles representing a dialog. And finally, the red and blue talk bubbles represent the American flag which stands in part for free speech.
The logos shown below are the company's various attempts at a logo design for the new online business.
Kinetic wishes Frank the best as they embark into the world of social media and defend America's freedom of speech.
Kinetic Branding recently completed a retail package design for WindowAlert, a company that creates ultraviolet window decals that prevents wild birds from flying into windows.
In designing a company logo, negative space can be a very positive asset for your company's brand identity and draw people to connect with your products or services. Negative space refers to any visual space that surrounds or appears within a subject, and it’s a great way to highlight a relationship between different elements of your company's brand. Clever usage of negative space can provide consumers with a positive response and an affinity for your brand when they discover that visual "Easter egg."
Below are a few examples of how Kinetic Branding has used negative space when designing company logos. (Click on a logo below to enlarge)
Kinetic Branding recently updated a logo for Cascade Security, a security company, by simplifying the design and making a memorable brand identity.
The new logo maintains a similar brush stroke design style, while minimizing the design and better reflecting the local mountain terrain.
Stay connected to this blog for the Cascade Security website update.
Kinetic Branding recently completed a logo design for an online platform that uses a new technological innovation called claim markets. Claim markets allow citizens to propose ideas for improving society and our environment. Citizens may file claims in those markets with the greatest potential. These great ideas work similar to the stock market, and can go up or down in the minds and hearts of citizens.
The logo design represents a fingerprint that is styled into the form of the letter "S" for "Schock." Each citizen in the Schock Market world is distinctive and cares for something entirely unique to them. So Kinetic designed a logo that can express a users individuality and prompt them to make their own unique mark on the world.
Kinetic Branding recently completed the third product line label design for Steakhouse Elite. The Angus Ground Beef Burgers and Angus Ground Beef labels complete the three-fold product line for Steakhouse Elite. The new label design is a edge-to-edge surface label that stands apart from the competition and makes a bold visual statement in grocery stores. The other product lines include Kobe-Crafted and Grass Fed beef products.
Despite 2020 being a year most of us would like to forget, Kinetic Branding has been hard at work creating energetic brand identities for its clients for many years. Click on the A-W-E-S-O-M-E letters below for a larger view of logo marks designed by Kinetic.
Logos, and logo marks, are the central focal point of your company's brand identity, brand recognition and brand loyalty. These are the key elements to effectively connecting with your target audience in a meaningful way.
We'd love to help build an awesome new brand identity for you in 2021!
A = ProcureAbility
W = Waypoint Consulting
E = Encompass Cleaning
S = Sinclair Health Counseling
O = OnPurpose Life
M = Maragas Winery
E = Eternal Impact
This blog is focused on our latest projects.